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Chrysler gives back
A stirring gospel version of Eminem's "Lose Yourself," performed by the Selected of God choir, is now available on iTunes, according to the Detroit Free Press.
The Selected of God choir was first featured in the Chrysler brand Super Bowl commercial "Born of Fire," AutoEvolution.com noted.
Mediapost.com reported Eminem's "Eight Mile Style" label will donate all publishing proceeds from the song available on iTunes for 99 cents to three local Detroit charities, as part of the "Imported from Detroit Project."
In an interview with the Free Press, Olivier Francois, Chief Creative Officer for Fiat and Chrysler, said, "It started as more than a campaign a vision of being part of the comeback story of Detroit, together with Chrysler's come back story. From the start, there was the idea of doing something generous for Detroit. It became a kind of movement."
Organizations that stand to benefit are the Abayomi Community Development Corp., a family services group; the Yunion youth mentoring program; and the Robert S. Shumaker Foundation, which awards scholarships, Autoblog said.
The Free Press said the initiative is part of an important next phase for "Imported From Detroit," which is rolling out a new slogan: "Never Give Up. Always Give Back."
The Selected of God choir was first featured in the Chrysler brand Super Bowl commercial "Born of Fire," AutoEvolution.com noted.
Mediapost.com reported Eminem's "Eight Mile Style" label will donate all publishing proceeds from the song available on iTunes for 99 cents to three local Detroit charities, as part of the "Imported from Detroit Project."
In an interview with the Free Press, Olivier Francois, Chief Creative Officer for Fiat and Chrysler, said, "It started as more than a campaign a vision of being part of the comeback story of Detroit, together with Chrysler's come back story. From the start, there was the idea of doing something generous for Detroit. It became a kind of movement."
Organizations that stand to benefit are the Abayomi Community Development Corp., a family services group; the Yunion youth mentoring program; and the Robert S. Shumaker Foundation, which awards scholarships, Autoblog said.
The Free Press said the initiative is part of an important next phase for "Imported From Detroit," which is rolling out a new slogan: "Never Give Up. Always Give Back."
